
Weโve all been there. Youโve asked nicely. Youโve asked again. Youโve asked a third time with โthe voice.โ And still, nothing. Your child is acting like youโre not even in the room. Before you hit repeat one more time (or lose itโฆ), clinical psychologist Nicole Lipkin, PsyD, MBA, has some insights that might change the way you think about whatโs really going on.
First, know whatโs happening in their brain. โWhen your child โisnโt listening,โ they usually canโt listen. Not wonโt. Canโt,โ says Nicole. She explains that a childโs brain might be mid-task, mid-emotion, or mid-play, and their brain doesnโt switch gears the way ours does. โThe prefrontal cortex that handles shifting attention, holding instructions, and managing impulses is still under construction. It wonโt be finished until theyโre in their mid-20s.โ
Second, resist the urge to get louder. โWhen we repeat ourselves louder, their brain registers threat, not instructions,โ says Nicole. She explains that volume activates the amygdala (the brainโs alarm system), and once that fires, the part of the brain that processes language and follows directions gets drowned out. โSo the louder you get, the less they can actually hear you. Donโt take it as defiance; itโs actually biology.โ
Third, connect before you direct. Walk over, crouch down to their level, put a hand on their shoulder, and then speak. โGetting close and on their level does what volume never will,โ says Nicole. โIt signals โthis mattersโ without triggering their alarm system.โ
Finally, realize your specific approach will depend on your child, their age, and the situation.
Suggested Responses
โI can see youโre in the middle of something. I need you to _____ in two minutes. Iโll come back to help you switch.โ
This gives their brain the pathway for moving from what theyโre doing to what you need them to do. Childrenโs brains often donโt switch between tasks well. A transition warning respects the fact that what theyโre doing matters to them while also asserting your boundary that something else needs to happen. To be clear, this isnโt you asking for their permission, but rather giving them a heads-up. This isnโt a crazy concept specific to kids โ when you think about it, we all like having a heads-up!
โIโm going to tell you something important, and I need your eyes first.โ
Wait for the eye contact. Then give one clear instruction. Donโt overload them; keep it to one. โA childโs working memory is small,โ says Nicole. โWhen we stack instructions like โput your shoes on, grab your backpack, and donโt forget your water bottle,โ their brain keeps the last thing and drops the rest. Thatโs not ignoring you. Thatโs a developmental limitation.โ
โIโve asked you twice and itโs not landing. What do you need from me right now to make this happen?โ
This one is for the older kids, maybe 7 and up. It says: Iโm not here to fight you. Iโm here to figure this out with you. โSometimes the answer is surprising,โ says Nicole. โTheyโre stuck. Theyโre overwhelmed. They donโt know how to start. What looks like defiance is often a child whoโs frozen and doesnโt have the words for it.โ
โIโm not going to keep repeating myself. Iโm going to come sit with you and weโre going to do this together.โ
Sometimes the issue isnโt that they wonโt listen. Itโs that the task feels too big and they need your help to get started. Some parents might battle internally with helping their child in these moments, feeling like theyโre giving in to what appears to be laziness or resistance, but sitting next to them and beginning with them is not giving in. โItโs scaffolding,โ says Nicole. โYouโre lending them your functioning prefrontal cortex until theirs catches up.โ
Things to avoid
- Repeating yourself louder each time. (Volume doesnโt increase comprehension. It increases cortisol.)
- โIโm not going to ask you again.โ (You will, though. And now youโve made a promise you canโt keep, which erodes trust.)
- โIโm going to count to three.โ (It trains them to wait until three. Youโve accidentally taught them that one and two donโt matter.)
- โWhy donโt you ever listen?โ (โEverโ and โneverโ statements become part of their identity. They stop hearing a correction and start hearing who you think they are.)
โNone of these make you a bad parent. Theyโre instincts. But there are better paths,โ says Nicole.
Remember: theyโre not giving you a hard time. Theyโre having a hard time. And you are figuring out, with them, a better way to teach them.
Read Dr. Lipkinโs previous story for The Local Moms Network, What to Say WhenโฆYour Child Says โI Hate Myselfโ
About Dr. Nicole Lipkin, PsyD, MBA & HeyKiddo
Nicole Lipkin is an internationally recognized keynote speaker, consulting psychologist, and best-selling author who focuses on human behavior, leadership, and mental agility. For more expert-backed advice, check out Nicoleโs parenting app, HeyKiddo, full of evidence-based information about everything from milestone tracking to easy-to-implement, personalized tips. @HeyKiddoapp: Giving you the words before you need them.
Download the app here and get 10% off HeyKiddo!

Dr. Nicole Lipkin, PsyD, MBA & HeyKiddo